New Tools for Home Buyers as the Pandemic Upends Real Estate

As homeowners rethink their surroundings and rush to relocate, companies are offering creative ways to help ease a fraught process.

Working from home during the pandemic prompted Dan Feder to consider moving his family to another Los Angeles neighborhood to be closer to his son’s school.

Dan Feder, a graphic designer, and his husband, Don Bacigalupi, a museum director, have lived in the Hancock Park neighborhood of Los Angeles for two years. But they started looking to move closer to their teenage son’s school when pandemic lockdowns showed they could avoid a commute across town by working from home.

Yet having moved from Chicago two years ago, they still felt that they had an outsider’s view of Southern California real estate. They worried, too, about making a mistake in an uncertain economy.

“With so many unknown variables in the world, we wanted as much information as we could get before moving forward with such a large financial decision,” Mr. Feder said. “As an outsider, it’s difficult to gauge that.”

Buying a home under any circumstances can be stressful. But with some buyers looking to improve their lives during the pandemic and others trying to flee congested cities for greater space in the suburbs, the rush to move could cause unexpected problems. Companies are coming up with creative ways to help ease the process.

The financial aspect alone is daunting in this economy. Down payments on a home can be 25 percent to 30 percent of the purchase price, money that becomes largely untouchable once it’s handed over. But there are other factors to consider. Carrying costs are one, but so is the nature of a home as an asset: It may be worth millions of dollars on Zillow, but selling it for that price can be difficult.

The pandemic has created interrelated dynamics that make the process more complex. Some buyers want out of their city apartments, having already been cooped up in them for months this winter. If they have children, they may be acting quickly to get settled before the school year starts.

Existing-home sales in the United States fell 26.6 percent in May from a year earlier, to 3.9 million, according to the National Association of Realtors, but the pandemic has been a catalyst for many to move, with suburban areas drawing more interest, according to a separate report from the Realtor group. For example, the median sale price of a home in New Canaan, Conn., which is within commuting distance of Manhattan, rose 29 percent in May from the year before.

The national average interest rate on 30-year fixed mortgages fell below 3 percent for the first time on record this week, which could spur more people to buy a home.

There are deals in cities for those with cash and a strong stomach. Some of those purchases, costing millions of dollars, have been made through online scrolling and Zoom walk-throughs. But when purchases are driven by video, what catches the eye sells, and flaws can be missed.

“While various video technologies are changing how we travel and what we need to see live, I would not advise nor endorse buying any real estate sight unseen,” said Bill Nimmo, who heads the real estate asset management group at Wells Fargo Private Bank. “It can make sense to put a property under contract before visually seeing it, but not to close on it without seeing it live.”

He pointed to the ineffable feeling of home, from the light and flow to the neighbors. “These are subjective things that most buyers should see and experience to make a major investment,” Mr. Nimmo said.

A residential tower under construction in Lower Manhattan, 130 William, is open for virtual tours.

The risk of buying anything sight unseen is unavoidable with a project under development. During the stay-at-home order in New York, 10 buyers purchased luxury condos for $2 million to $6 million at an unfinished development, 130 William, in the financial district.

Buyers usually get to peruse a high-end show room, to touch finishes and see how kitchens and bathrooms will be laid out. But in this case, they relied on online material, created for each apartment, down to the view from the windows.

“The shutdown worked to our advantage,” said Scott J. Avram, a senior vice president at Lightstone, the developer of 130 William. “It turned out to be a good bet to push more advertising. Buyers were almost a captive audience.”

Some were persuaded to buy because they could put down a 10 percent deposit, lock in a low-interest mortgage but not have to close until the fall, when the building will be finished.

How people are doing their due diligence in this stressful time is as distinct as this moment in history.

Some are trying to do traditional due diligence through new services. This was the case with Mr. Feder. Last year, he fell in love with a neighborhood on the west side of Los Angeles only to watch flames engulf it in last season’s wildfires.

“We watched half the neighborhood burn up,” he said. “We have a large art collection, and we didn’t want to put that at risk.”

So in the pandemic, he turned to a new product offered by PURE Insurance called Home Spotlight. The report rates a home’s risk for natural disasters like flooding, hurricanes, earthquakes and wildfires, and it is meant to show buyers whether PURE would insure the home. Not getting home insurance through a commercial carrier like PURE, AIG or Chubb substantially increases the annual premiums.

But the report also details any insurance claims, construction permits and work done on the home that could point to other problems that are not apparent at first glance — and certainly not through a video tour.

“If the buyers haven’t been given full disclosure, which is the law in California, then it causes other questions to come up,” said Steven Brown, chief executive of Hoffman Brown, an insurance brokerage firm. “If you didn’t tell me about the toilet that overflowed and cost $100,000 to fix, what else didn’t you tell us about?”

The report keeps the seller honest; it also slows down a buyer who may be acting quickly without full information.

A different type of fear — fear of missing out — is driving buyers who see opportunities as city dwellers flee to the suburbs. Christopher Rim, founder and chief executive of Command Education, an education consultant in New York, said he had started getting unsolicited offers for the TriBeCa loft that he bought less than a year ago. The offers were for more than the $3 million he paid.

“I figured if I could score a deal on another apartment, it would be a good trade,” he said.

He began looking for a bigger condo in a less-desirable neighborhood where prices were cheaper, figuring he would be working from home for the foreseeable future. But when his lowball offer of $3.5 million offer on a condo listed for $4.8 million was accepted, Mr. Rim paused. He worried about getting swept up in the moment.

Now his plan is to be more strategic and wait until the fall, when he is betting people who have left the city will discount their apartments even further. “There’s no way school is happening this fall,” he said. “They’re going to want to offload some inventory.”

In addition to viewing real estate, closing on a property has become more complicated and time consuming when

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